Dove's Campaign for Real Beauty.

       Dove's campaign for real beauty presents not only an effectively innovative and new method of advertisement, versus most product ads of that nature, but also an opportunity for much needed change in society. The fact that little girls are considering their body images to the extent of hating parts of themselves most would see as darling, is overwhelming. Kids need time to be kids, not worry about their tummies or freckles, and that's only where it begins.
       Most companies used the same types of advertisement methods, although it seems to vary because products vary. For example, everyone knows that sex sells. Whether it is a new fashion line or a an online website, the spokesperson for such ad is more likely to be an attractive and appealing individual. In the advertisement world Dove faced, most products revolved around having sexy, appealing, and unrealistically "beautiful" models sell them. In completely switching this idea around into the opposite perspective for the viewer by using realistic women and portraying them is obtaining "real beauty", a new direction was born. This new direction enables Dove to display their products with a self esteem boosting aspect and also a rebel-like quality that people crave. This is me, this is who I am, so deal with it.
       This inspired movement to reveal real beauty through Dove and the media stands strong as a beginning to a progressive and benevolent change in the world of women who struggle in this warped society of beauty being one thing, and also the most important thing. Anne Becker, the Harvard psychiatrist, discovered that in Fiji 11.9 % of adolescent girls were developing eating disorders after only three years after the establishment of television in those parts. This fact in itself sends out a clear message of the destruction the media can do on self esteem and body image and also the necessity for change. Through advertising with realistic women who display happiness and acceptance with who they are and how their appearance stands, Dove had created a method of changing viewpoints of beauty and boosting self esteem for not only young girls, but adults as well.