This anti-drinking advertisement effectively utilizes the rhetorical strategies ethos, logos, and pathos to reveal a strong, solid message to the viewer. Ethos is displayed through including a logo to demonstrate credibility and valid reasoning. Logos is brought into play by the male figure, contrasting the main person of interest. Serving as the most substantial strategy, the use of pathos enabled the photograph to bring emotion to the viewer and contribute to the message being sent.This is all done through the woman curled into the fetal position, eyes cast downward, consumed by a shot glass.
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